WHAT YOU NEED TO KNOW TO DEVELOP AN ANDROID APP
So you want to build your own apps , perhaps something like uber , airbnb or even whatsapp?
And you want to learn how to develop and app from the comfort of your home , in your own time, without having to attend expensive coding classes.
Am I right?
And let me guess: you only want the latest technology, software and techniques , because you’ve got big plans, big ideas .
You also want to learn android programming step by step and also how to code an app for beginner .
To build an app is not quite something that you can finish off in a day or week especially if this is a brand new thing for you.
Below are the 5 important things that you need to plan out before you even start of thinking building an android app.
1) Do Your Homework
The very step you really need to do is research on what type of customer and industry that your android app is targeting at . You do not want to blindly create something that noone interested in buying or downloading.
You need to know the current offering on the market and use this knowledge to find a gap your app will fill and serve a fresh, complete solution to the problem you’re solving.
ASK YOURSELF THESE 5 QUESTIONS:
-Who are your competitors?
-What is their strategy?
-What are their strengths and weaknesses
-What are their customers saying in the reviews and on social media?
-What is their unique selling point?
2) Define Target Audience
ADVISE: DO NOT DO THINGS THAT YOU “THINK” YOU ARE RIGHT
This is very important note that you need to know . If you are the ONLY person that think , this android app is going to work , then you will be the ONLY user in this world .
Make sure you are able to define your target audience specifically.
Lets look at the target audience for airbnb . Learn from this , and you will get a better understanding on what does target audience actually are.
Airbnb”s target audience based at 2 major segments , the travelers and also the hosts.
This market segment involves mostly people that enjoy traveling and do not want to spent alot on hotel room. They would rather spend their money in visiting touristic places than accommodation.
These include owners or renters who are willing to rent out their places. The reasons vary as well. They might want to make some money out of an unoccupied space or simply they just want to meet interest people.
Another major uniqueness of airbnb , is that all hosts have the ability to get to know who will be staying in their property.
So, airbnb has a clear target audience . You need to do the same as well when planning your apps.
This is a good time to define:
– What will be the app’s key functionality?
– Why would people want to use it?
– What is the added value compared to a mobile website?
– Which business goals will it help you achieve?
– What audience will benefit from it ? (Preferable to include age , gender and also income range?)
– What does that audience need and crave? (The best business is a business that able to solve a problem .)
3) Native, Hybrid and Web app
So back to the fundamental of building an adroid app, you need to choose between native,
hybrid, or a web app carries many implications for your later development and maintenance.
This is why it’s very important to do your market research so you can make the best decision.In The MObile Apps Guys , we do not just want you to
build an app from scratch , but we also want you to earn money from the app that you build . Obviously , there are no point to build an app
,and let it sit there to collect dust .We want you to earn money by building app as well.
The core differentiation between native, hybrid and mobile apps are:
The main different among these 3 are the programming languages they are built in , and this affects and depends on your budget, desired time frames,
and available expertise.
Access to native device APIs. This will depend on the device’s functionalities that you want your app to access.Native apps are very expensive to develop and easy to
find through app stores.
Native apps are great for gaming or the use of photos or videos.
Web apps are best for solutions that require easy updates.Web apps are fater and cheaper to develop, but you can’t amplify them through app stores
or have your users download them to their device.
Native + Web app = HYBRID APPS
When these 2 combined they are called hybrid apps . Example of hybrid apps are Basecamp, Instagram, Yelp, Untappd, and SydJS .
They use the same code base for both platforms, they can access device’s features and you can find them in both app stores. They are also a great option for most app goals and purposes, including productivity, utility and enterprise apps.
Once you’ve decided on your app type, you will much more easily allocate your resources such as money(most important) and plan your entire android app development project.
4) Revenue Options
Let”s be realistic . If an apps cannt earn money , it will just be a waste of time and resource in building it .Unless you are those rich kids that “money is not a big deal”.
If you are not , plan out what are the revenue source that you can generate from your app is very important.
If you are selling products or services , generating revenue directly off the app is an obvious one .
Others options that you can look at generating revenue from your apps are listed below:
Freemium apps – These apps are free to download, but certain features and contents are prohibited, and they can only be accessed through being a paid member.
Paid (premium) apps – The user needs to purchase the app from the app store in order to use it.
Subscriptions – This model is similar to freemium apps, but brings a benefit of a recurring stream of revenue.Like , monthly magazine or course subscription.
In-app ads – As with any advertising space, it’s important to never sacrifice user experience in order to gain more ad space.
Sponsorships – When you achieve a solid user base, you can partner with specific brands and advertisers for collabortaion .
Have a think of the revenue stream that you can generate from the app that you develop.
5) Marketing Strategy
Alot of people misunderstand and very often make the word “marketing” way too complicated that needed a master or phd degree to understand it.
Marketing is really a way/s to expose your product to your potential customer , that is it. No more no less , and definitely do not need a phd degree to learn this.
So , the question is how are you going to let your potential client , know you are selling what they want ? This is the real deal about marketing.
If you wanna ask me , what is an/the element that so heavily affects your app’s success , i will say , it’s the preparation to market and make it viral .Your branding, PR, pre-launch efforts, outreach, and simply overall web presence.The advice-able way of marketing is start creating the buzz around your app before it’s in the app stores.This is the right time to start with the following:
Define your branding.
-How your super app set you apart from the millions of other apps and businesses?
Where to blast ?
– Find out Where does your target audience mostly hang out? Facebook ? Which only community? quora?Instagram ?
Based on your answers in the previous point, you should now know what content your audience craves and where to reach them.
So now start mapping out all these information and create you marketing strategy .
If you want to know how to market and promote your products , The Complete Digital Marketing Course -12 Courses in 1 is a must to learn .More than 217,215 students enrolled in this course.
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