The 7 letters copy writing that make Anyone Read and Buy , so that whatever you write people will read and buy your products or services.
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The 7 letters Copy Writing That Make Anyone Read and Buy – RESULTS Copy Writing

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The 7 letters copy writing that make Anyone Read and Buy -RESULTS Copy Writing

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If you are new to copy writing this is definitely for you .
In this video I a going to talk about a very specific elements that you need to know and master in , so that whatever you write people will read and buy your products or services.
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Lets dive in .
So ,Do people want to buy a phone or is actually for photos and also for life convenience?
Do people really want to buy a bed or the good night’s sleep.
Do people want to buy a affiliate marketing course or they want to earn money?
The truth is that people don’t care about products and services nor do they care about the features or any technical specifications of those products and services.
They only care about what it can do for them and the results that they’ll get from using it.
So you need to sell the results not the product, we need to state what is the problem that we are solving.
If you wrote only about features it would be like telling someone to buy this phone , because it has good camera,and a good camera is obviously a feature .
I know that features are important but they’re not the hook, it is not the action taking button that your client will press.
Lets us do an exercise.
Some here is a waterproof business bag and also a waterproof smart phone.
Think of 1 benefit for each of this items.You can pause the video and write it down.I will just continue with it .
So , for the back packs the benefit will be it able to keep everything in it dry ,even when it is raining.
For the smart phone , it will not spoil if you accidentally drop the phone inside a pool.
So , you got the benefits of the products , the next thing that you need to do is to ask the so what questions.
Lets get started.
So , for the business the benefit will be it able to keep everything in it dry ,even when it is raining.
So what?
So that if you have some really important document in it will not get wet and destroyed by the water.
So what?
If the document is a 100m singed contract , you will not loss it!
Next lets look at the waterproof phone
For the smart phone , it will not spoil if you accidentally drop the phone inside a pool.
So what?
It could save you another 2k to buy a new phone , where you can use the money on somewhere else.
So what?
So that all the important contacts ,documents , data and information that store inside your phone will not get dissapear. It is really troublesome , when trasfering from an old phone to a new phone .

So , by asking the so what questions you get to have the result answer.
Lets look at more real life example for copy wiriting.
“We help parents take better pics.”
Notice they don’t talk about lenses, lighting, angles, or composition, the pixel how great is the lenses .They’ve simply identified a specific audience—parents—and stated that they solve a problem they know that audience has.
Everyone can fly by air asia.
10 years back , taking a plane is a luxury things that only rich people can afford . To solve this problem, air asia come out with the solution of a budget plane and make everyone can fly.
On their advertisement , they do not state how many seats they have , what sort of engine or fuel they use.
All the state is they are providing a solution to the expensive services so that everyone can afford it.
Next Dyson . Dyson Ltd is a British technology company established in the United Kingdom by Sir James Dyson in 1991. It designs and manufactures household appliances such as vacuum cleaners, air purifiers, hand dryers, bladeless fans, heaters, hair dryers, and lights .James Dyson hated the dust-filled bags and loss of suction of conventional vacuum cleaners. His solution, a bagless vacuum,
Lets look at on of the dyson cyclon v10
The title is Powerful suction to deep clean everywhere.and then it list out all the features.
So , the result of buying cyclon v10? deep clean everywhere.simple and easy.

Keep asking the so what questions . And ideally you want these deeper benefits to connect to the dreams and goals of your target reader .You need to put yourself in your clients”s shoes. For example , if you are selling weight loss products , what are the result you want?
You want people to instantly go oh yeah that’s really what is in my mind , that is the result that I want .
That’s really why I want to buy this product rather .so , always remember to start with benefits and end by writing down your copy with the result .

That is it for now , I will see you on the next lecture.

WENG DA BOSS
Learn everything about online business , start one and freaking fire your boss ,and BE YOUR OWN BOSS.
https://bebossathome.com/

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